APWS

Leadership Council

Meet the women guiding APWS

Executive Board

Avi Mendieta

Avi Mendieta

Founder President
Title Lifestyle Chef Nutrition & Wellness Coach
Ethnicity Filipino
Birthday July 5
Social

Marivic Mendieta is a globally seasoned culinary storyteller whose life and career have unfolded across cultures, continents, and cuisines. Born in the Philippines, she earned her degree in Mass Communication from Far Eastern University in Manila, beginning her professional journey in local radio before exchanging the studio for the world of international hospitality.

Her early career led her into some of the world’s most distinguished lounges and cigar rooms, from The Peninsula Manila to Shangri-La Hotels in Kuala Lumpur and Hong Kong, where she served as Director of Operations for Tabac Inc. and La Flor de Isabela under Tabacalera S.A. and Habanos S.A. These formative years immersed her in the disciplines of taste, craftsmanship, and global luxury.

Fluent in Tagalog, Spanish, French, and English, and conversant in four regional Filipino dialects, Marivic has lived and worked in more than twelve countries. She spent years as an expatriate alongside her former husband, a French hotelier, and later established deep roots in Saint-Paul-de-Vence on the French Riviera, where she co-owned a Mediterranean restaurant known for its soulful, market-driven cuisine. Today, she divides her time between the south of France and the United States, embracing a transatlantic lifestyle that continues to shape her culinary perspective.

In Florida, Marivic expanded her entrepreneurial path as the owner of Rice Republics, while also stepping into the healthcare sector, where she spent two years with a healthcare group as Director of Sales and Marketing, based between Maryland and Miami. This experience sharpened her strategic leadership and deepened her understanding of wellness-driven service.

She ultimately returned to Naples, Florida, to fully concentrate on her own culinary ventures, founding The Chef and B Team, a gourmet catering and private chef brand celebrated for refined, health-conscious cuisine and bespoke dining experiences.

A gourmand, health advocate, painter, and lifelong adventurer, Marivic has skydived, sailed, and explored open-air markets across the globe. Her evolution from an accidental cook to private chef, culinary entrepreneur, and author is a testament to reinvention, proof that the most meaningful transformations occur when one dares to say yes to life’s many flavors.

Ivy Seo

Ivy Seo

Co-Founder Vice President
Title Web Developer BUILDYOURSNOW Business Owner Secure Memories
Ethnicity Korean
Birthday February 3
Social

Ivy was born and raised in South Korea and now leads Website Development & Management for the Asian Professional Women Society.

Ivy strives to live with faith, hope, and love while being herself.

She is the founder of Secure Memories, LLC, a concierge service that digitizes photographs so they can be preserved for generations in the Naples area, where hurricane seasons can threaten irreplaceable memories.

She also builds websites through her web design company, BUILDYOURSNOW. Through its outreach program, she provides complimentary websites for small churches and ministries that may not otherwise have the resources to establish one.

Jamie Rogers

Jamie Rogers

Co-Founder Vice President
Title Real Estate Agent John R Wood Properties
Ethnicity Thai
Birthday August 5
Social

Jamie Rogers is a Thai-born licensed Florida real estate sales associate based in Naples, Florida. With a background in communication and public relations, Jamie brings warmth, professionalism, and a people-centered approach to her work. Jamie has a strong interest in real estate, investing, lifestyle, wellness, beauty, and personal growth. She enjoys sharing helpful information, building meaningful relationships, and connecting with people from diverse backgrounds. As part of APWS, Jamie is passionate about supporting women, building community, and helping create opportunities for connection, growth, and empowerment. Her experience as a Thai woman building a life and career in America gives her a unique perspective on resilience, confidence, and personal transformation. Jamie believes success is not only about professional achievement, but also about purpose, community, and lifting others along the way.

Committee Leadership

Ching Schueddig

Ching Schueddig

Programs & Events Chairperson
Title Health & Wealth Coach
Ethnicity Singaporean
Birthday May 24

Ching Schueddig is a Health and Wealth Coach, who helps women improve their energy, metabolism, and overall well-being while creating an additional stream of income that supports a life of freedom and flexibility.

Originally from Singapore, Ching has traveled to over 100 countries and built her life around the belief that time freedom is not a luxury; it is a decision.

Through a combination of wellness coaching, community-based events, and business mentorship, Ching teaches women how to build sustainable habits that support healthy aging, increase energy and mental clarity, and create an income stream that does not compete with their life but supports it.

Her approach is simple, relational, and rooted in real life.

Miemie Chang

Miemie Chang

Vice President of Finance
Title Finance
Ethnicity Burmese
Birthday March 26

Miemie Chang is an experienced finance and business professional with a strong background in financial advising, insurance, accounting, business operations, and international business development.

Throughout her career, she has held leadership roles including agency owner, financial advisor, vice president of finance, and controller/CFO. Known for her strong work ethic and commitment to helping others, she brings a practical, results-driven approach to business and finance.

Fluent in Burmese and English, Miemie has experience working across both U.S. and international markets. In her free time, she enjoys prayer, community service, and supporting charitable causes, with a personal commitment to promoting peace, compassion, and giving back to others.

Marie Grasmeier

Marie Grasmeier

Treasurer
Title Certified Public Accountant Grasmeier Business Consulting
Phone 239-450-2105
Ethnicity Korean
Birthday February 1

Grasmeier Business Consulting was founded in 2009 by Marie Grasmeier. She is a Certified Public Accountant, Certified Management Accountant, Certified Global Management Accountant, Registered Trust and Estate Practitioner, and member of the American Institute of CPAs, The Florida Institute of CPAs, The Institute of Management Accountants, STEP International, and International Advisory Experts.

Marie and her team specialize in assisting real estate investors with tax planning and compliance and working with entrepreneurs through the entire lifecycle of a business from start-up to succession planning. She is a frequent speaker on real estate tax topics at national conventions and personally invests in various real estate ventures.

Marie is a contributing author to two Amazon bestselling books, has received numerous business awards, and received the President of the United States Volunteer Service Award for her work with the American Red Cross.

Off the clock, Marie enjoys spending time with family and friends, travelling, running marathons, and is certified to teach Zumba, LaBlast, Aqua, Yoga, Indoor Cycle, and Group Fitness classes.

Hong

Hong

Membership Committee
Ethnicity Vietnamese
Birthday April 6
Julie

Julie

Programs & Events Committee
Ethnicity Vietnamese
Birthday July 7
Cheri Longo

Cheri Longo

Strategic Alliances & External Affairs
Title REALTOR®, CIPS, USC™ KW Naples Realty
Heritage Filipino-Canadian & Filipino-American

Cheri Longo is a proud Filipino-Canadian and Filipino-American whose cultural fluency has been shaped by a lifetime immersed in Filipino traditions and the broader Asian diaspora. Born in Toronto to Filipino parents with roots in the Visayas region of the Philippines, she later lived in Chicago and has traveled extensively throughout Asia. Her experiences instilled a deep respect for heritage, family, hospitality, entrepreneurship, and the enduring values of humility, integrity, and gratitude.

Community-building is part of Cheri’s family legacy. In the early 1980s, her mother became a founding member of the United Aklanon Association of Toronto. Through her dedication to growing and enriching the organization, she left a lasting legacy of cultural stewardship, service, and connection within Toronto’s Filipino community. Her example taught Cheri that purposeful leadership can preserve heritage, unite families, and create opportunities across generations.

A Naples resident and real estate investor for more than 20 years, Cheri guides investors seeking to build generational wealth through real estate. With a considered and highly personalized approach, she connects international investors with builders, developers, architects, interior designers, capital advisors, and wealth managers to curate properties, investment strategies, and lifestyles aligned with their aspirations.

Cheri is the visionary behind the Generational Legacy Collective, powered by KW Naples Realty, and Editor and Publisher of the KW Naples Luxury Collective Journal. As an active member of the KW Naples Luxury Committee, she authored its business plan and helped shape its gatherings into refined forums where complementary professionals exchange insight, establish strategic alliances, and create new opportunities within Naples’ evolving luxury community.

As Board Director of Strategic Alliances & External Affairs, Cheri will cultivate meaningful relationships with corporate, civic, professional, educational, nonprofit, and cultural organizations. She is honored to serve APWS with humility and purpose, helping expand its resources, visibility, and regional influence while preserving the friendship, cultural pride, generosity, and sense of belonging at its heart.

Guided by her mother’s legacy, Cheri hopes to help establish APWS as an enduring Southwest Florida institution—one that elevates Asian women, enriches the community, and creates a legacy of service and opportunity for her children, her family, and future generations.

VISION

My vision is to help APWS become one of Southwest Florida’s most respected and influential multicultural professional organizations—one whose leadership, visibility, and impact reflect the strength, diversity, entrepreneurial spirit, and contributions of the Asian community throughout our region.

The opportunity is significant. Asian residents represent approximately 2% of the population in both Collier and Lee counties, with current estimates identifying nearly 20,000 non-Hispanic Asian-alone residents across the two counties. Because that figure does not include multiracial Asian residents, Hispanic Asians, Pacific Islanders, or others within the broader diaspora, the community’s full presence is greater. Nationally, Asian-owned employer businesses generated approximately $1.2 trillion in receipts in 2022—the highest total among minority race groups. Together, these indicators reinforce the need for a regional organization whose influence and opportunities are commensurate with the Asian community’s cultural and economic contributions.

As the inaugural Board Director of Strategic Alliances & External Affairs, I will establish a purposeful framework for developing relationships with corporations, professional associations, nonprofit organizations, civic leaders, educational institutions, and community partners. By grounding our outreach in credible demographic and economic insight, I intend to position APWS as a valuable strategic partner—not simply as an organization seeking support. These alliances should create tangible opportunities for members through mentorship, leadership development, business collaboration, cultural programming, community service, sponsorship, and greater professional visibility.

I want APWS to grow with intention while preserving the friendship, cultural pride, generosity, and sense of belonging at its heart. Growth should not be measured by numbers alone, but by our capacity to elevate Asian women, amplify their voices, strengthen their businesses, connect generations, and expand the organization’s influence throughout Southwest Florida.

This vision is deeply personal to me. My mother was a founding member of the United Aklanon Association of Toronto, and I witnessed how an organization built with purpose could preserve culture, unite families, and strengthen a community. I now have the opportunity to carry her example forward by helping APWS build something equally meaningful and enduring—a legacy of connection, opportunity, cultural pride, and collective influence that I can leave to my children, my family, and future generations of Asian women.

Lyn Wagner

Lyn Wagner

Event Coordinator
Ethnicity Filipino
Birthday May 9

Committee Map

Treasurer

Membership Committee

Programs & Events Committee

Marketing, Communications & PR Committee